September 17, 2009

70% of Shoppers For Store-Brand Products

According to a Nikkei Online survey, 67% of consumers intend to turn to more private-label products to save money. Aeon Co's Topvalu brand was the most popular store brand. It was trailed by the Seven Premium brand offered by Seven & i Holding Co. As store-brand labels grow more popular, consumers are likely to demand added value in addition to low prices.

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